Rebranding Prevail Health
Modernizing health care
Prevail Health was still using some of its styles from the time of the company's conception - 10 years ago. I was tasked with a complete brand overhaul and bringing modernity to the brand.
Objective
Since Prevail Health had two product lines that were both similar in offering but vastly different in user audience, I had to create a style guide that was both unique but fitting. I wanted to bring modernity to the branding.
Role
I led the complete brand overhaul and designed Pattern Libraries for each product line (4), as well as implemented a design roadmap for making those redesigns actionable in our sprint planning.
I am also responsible for helping our tech team keep design guidelines and quality standards among all product lines to remain consistent and evolve our user experience.
User Research
For VetsPrevail, a VA-sponsored product, whose user base is solely US Veterans, I researched popular veteran domains, surveyed our employees who were veterans, and dug into the main male demographic of 25-45 years old.
For iPrevail, we had a predominately young 18-25 female user base, with a target audience of 25+. I wanted to help us gain and convert the user base, but without alienating our current users. I researched sites that both age groups often frequented, such as Refinery29 and Brit&Co.
I also looked extensively at health competitors (Joyable, Joany, Omada Health, Quartet Health, Lyra Health)
Solutions
Improving readability
I revamped both product lines with a easy to read san-serif Roboto font with clear distinctions for different usages.
Recognizable actions
Redesigned our CTAs to be easily spotted and revisited, and contain clear messages. Components were made simpler and universal so that users don't have to spend time on figuring out what to do.
Lighthearted emotions
Both color palettes also were meant to inspire a more positive mood for its users, given the subject matter, while remaining fairly gender-neutral.
Reusable Styles
Since the dev team was smaller in scale at the time, I had to make sure most of the styles were highly reusable to reduce bugs and inconsistencies.
Results
We surveyed our users on both product lines on the new branding changes through email and survey modals. Since the launch of the branding redesigns, qualitative surveys have shown that our users express positive reactions to the cleaner look and feel, and qualitatively, have spent 20% longer looking through our landing pages.